“2019年全球品牌500强”报告出炉，这两个中国品牌跻身前十！
来源：商业周刊中文版
英国品牌价值咨询公司Brand Finance于1月22日发布了“2019年全球品牌500强”报告，亚马逊蝉联全球最具价值品牌榜首，苹果和谷歌分列第2和第3位。中国工商银行及中国建设银行进入该榜单前10，分列第8和第10位。其余进入榜单前十的品牌依次为：微软（第4）、三星（第5）、AT&T（第6）、Facebook（第7）、威瑞森（第9）。
按国家上榜品牌总价值来看，美国上榜品牌总价值达31242亿美元（约合21.2万亿元），占500强总价值的45.4%，中国上榜品牌总价值首次突破1万亿美元（约合6.78万亿元），达13074亿美元（约合8.87万亿元），占500强总价值的19%，仅次于美国。日本以6.1%的占比排名第3，德国第4（5.8%），法国第5（4.5%），英国第6（3.3%），其他国家和地区的品牌占比为15.8%。
各国上榜品牌总价值占比
从品牌价值增长速度来看中，爱奇艺增长速度全球最快，过去一年增长326%，至43亿美元（约合291.8亿元），首次进入500强榜单，排名第483位。腾讯旗下即时通讯应用微信的品牌价值增长126.2%，达507.07亿美元（约合3441.07亿元），全球排名第20位；腾讯（QQ）品牌价值增长21.9%，达497.01亿美元（约合3372.8亿元），全球排名第21位。而京东的品牌价值负增长率最高，为-42%。
品牌总价值占比增长率
此外，华为排名从2018年的第25位跃升至第12位，品牌价值增幅高达63.7%，达622.78亿美元（约合4226.3亿元），紧追在工商银行及建设银行之后。
中国平安、中国移动和中国农业银行分列第14、15和16位，国家电网和中国银行分列第18位和19位。
在前五十名的榜单中，上榜的中国品牌还包括淘宝（第23）、中国石油（第33）、天猫（第35）、茅台（第45）、中国石化（第49）。
附部分榜单：
| 2019排名 | 2018排名 | 品牌 | 国家 | 行业 | 品牌价值/百万 | 提升度 |
| 1 | 1 | Amazon | UnitedStates | Tech | $187,905 | +24.6% |
| 2 | 2 | Apple | UnitedStates | Tech | $153,634 | +5.0% |
| 3 | 3 | UnitedStates | Tech | $142,755 | +18.1% | |
| 4 | 6 | Microsoft | UnitedStates | Tech | $119,595 | +47.4% |
| 5 | 4 | Samsung | SouthKorea | Tech | $91,282 | -1.1% |
| 6 | 5 | AT&T | UnitedStates | Telecoms | $87,005 | +5.6% |
| 7 | 7 | UnitedStates | Tech | $83,202 | +8.7% | |
| 8 | 10 | ICBC | China | Banking | $79,823 | +34.9% |
| 9 | 8 | Verizon | UnitedStates | Telecoms | $71,154 | +13.3% |
| 10 | 11 | ChinaConstructionBank | China | Banking | $69,742 | +22.8% |
| 11 | 9 | Walmart | UnitedStates | Retail | $67,867 | +10.4% |
| 12 | 25 | Huawei | China | Tech | $62,278 | +63.7% |
| 13 | 13 | Mercedes-Benz | Germany | Auto | $60,355 | +25.9% |
| 14 | 29 | PingAn | China | Insurance | $57,626 | +76.7% |
| 15 | 12 | ChinaMobile | China | Telecoms | $55,670 | +4.6% |
| 16 | 26 | AgriculturalBankofChina | China | Banking | $55,040 | +47.5% |
| 17 | 15 | Toyota | Japan | Auto | $52,291 | +19.7% |
| 18 | 18 | StateGrid | China | Utilities | $51,292 | +25.3% |
| 19 | 17 | BankofChina | China | Banking | $50,990 | +22.1% |
| 20 | 47 | China | Tech | $50,707 | +126.2% | |
| 21 | 20 | Tencent(QQ) | China | Tech | $49,701 | +21.9% |
| 22 | 27 | HomeDepot | UnitedStates | Retail | $47,056 | +39.4% |
| 23 | - | Taobao | China | Tech | $46,628 | - |
| 24 | 21 | T(DeutscheTelekom) | Germany | Telecoms | $46,259 | +15.2% |
| 25 | 30 | Disney | UnitedStates | Media | $45,750 | +40.4% |
| 26 | 23 | Shell | Netherlands | Oil&Gas | $42,295 | +7.3% |
| 27 | 22 | Volkswagen | Germany | Auto | $41,739 | +4.5% |
| 28 | 19 | NTTGroup | Japan | Telecoms | $41,670 | +2.0% |
| 29 | 16 | BMW | Germany | Auto | $40,501 | -3.1% |
| 30 | 14 | WellsFargo | UnitedStates | Banking | $39,948 | -9.4% |
| 31 | 32 | Starbucks | UnitedStates | Restaurants | $39,268 | +21.1% |
| 32 | 42 | YouTube | UnitedStates | Tech | $37,847 | +46.2% |
| 33 | 34 | PetroChina | China | Oil&Gas | $36,799 | +18.0% |
| 34 | 28 | BankofAmerica | UnitedStates | Banking | $36,687 | +10.2% |
| 35 | - | Tmall | China | Tech | $36,430 | - |
| 36 | 35 | Citi | UnitedStates | Banking | $36,407 | +18.3% |
| 37 | 24 | Chase | UnitedStates | Banking | $36,265 | -6.6% |
| 38 | 37 | Coca-Cola | UnitedStates | SoftDrinks | $36,188 | +19.1% |
| 39 | 36 | Marlboro | UnitedStates | Tobacco | $33,569 | +10.0% |
| 40 | 31 | IBM | UnitedStates | CommercialServices | $32,854 | +1.2% |
| 41 | 39 | Nike | UnitedStates | Apparel | $32,421 | +15.7% |
| 42 | 62 | Boeing | UnitedStates | Aerospace&Defence | $32,022 | +60.6% |
| 43 | 44 | McDonald's | UnitedStates | Restaurants | $31,487 | +26.6% |
| 44 | 74 | UnitedHealthcare | UnitedStates | Healthcare | $30,577 | +64.3% |
| 45 | 54 | Moutai | China | Spirits | $30,470 | +43.4% |
| 46 | 57 | Deloitte | UnitedStates | CommercialServices | $29,633 | +42.2% |
| 47 | 70 | Porsche | Germany | Auto | $29,340 | +54.0% |
| 48 | 52 | UPS | UnitedStates | Logistics | $29,300 | +33.2% |
| 49 | 46 | Sinopec | China | Oil&Gas | $29,147 | +23.3% |
| 50 | 51 | Intel | UnitedStates | Tech | $29,113 | +32.0% |
| 58 | 40 | CSCEC | China | Engineering&Construction | $25,673 | -2.8% |
| 70 | 88 | ChinaMerchantsBank | China | Banking | $22,480 | +34.8% |
| 71 | 102 | ChinaLife | China | Insurance | $21,836 | +51.7% |
| 80 | 45 | ChinaTelecom | China | Telecoms | $20,636 | -13.9% |
| 81 | 92 | Evergrande | China | RealEstate | $20,444 | +26.0% |
| 87 | 55 | Baidu | China | Tech | $19,476 | -7.5% |
| 102 | 130 | CountryGarden | China | RealEstate | / | / |
| 104 | 100 | Wuliangye | China | Spirits | / | / |
| 111 | 148 | AIA | China(HongKong) | Insurance | / | / |
| 113 | 123 | ChinaRailwayConstructionCorporation | China | Engineering&Construction | / | / |
| 116 | 162 | Alibaba | China | Tech | / | / |
| 117 | 105 | BankofCommunications | China | Banking | / | / |
| 130 | 99 | ShanghaiPudongDevelopmentBank | China | Banking | / | / |
| 135 | 149 | ChinaCITICBank | China | Banking | / | / |
| 138 | 245 | MideaGroup | China | Tech | / | / |
| 141 | 122 | NetEase | China | Tech | / | / |
| 146 | 127 | IndustrialBank | China | Banking | / | / |
| 147 | 150 | CRECG | China | Engineering&Construction | / | / |
| 151 | 63 | JD.com | China | Tech | / | / |
| 160 | - | PostalSavingsBank | China | Banking | / | / |
| 162 | 236 | Vanke | China | RealEstate | / | / |
| 165 | - | Greenland | China | RealEstate | / | / |
| 168 | 177 | ChinaPacificInsuranceCompany | China | Insurance | / | / |
| 180 | 134 | ChinaUnicom | China | Telecoms | / | / |
| 193 | 183 | ChinaMinshengBank | China | Banking | / | / |
| 196 | 232 | PICC | China | Insurance | / | / |
| 198 | 213 | TSMC | China(Taiwan) | Tech | / | / |
| 199 | 215 | Yanghe | China | Spirits | / | / |
| 216 | 416 | Hikvision | China | Tech | / | / |
| 232 | 323 | PolyDevelopment | China | RealEstate | / | / |
| 234 | 377 | LongforProperties | China | RealEstate | / | / |
| 238 | 230 | 3 | China(HongKong) | Telecoms | / | / |
| 243 | - | Youku | China | Tech | / | / |
| 247 | 255 | CRRC | China | Engineering&Construction | / | / |
| 252 | 455 | GreeElectricAppliances | China | Tech | / | / |
| 258 | 285 | Yili | China | Food | / | / |
| 259 | 274 | ChinaEverbrightBank | China | Banking | / | / |
| 285 | 304 | MCC | China | Engineering&Construction | / | / |
| 286 | - | Sunac | China | RealEstate | / | / |
| 314 | 374 | Haier | China | Tech | / | / |
| 317 | 472 | ChinaResourcesLand | China(HongKong) | RealEstate | / | / |
| 337 | 257 | Xiaomi | China | Tech | / | / |
| 339 | 412 | suning.com | China | Retail | / | / |
| 340 | 444 | Lenovo | China | Tech | / | / |
| 341 | 293 | GeelyAuto | China | Auto | / | / |
| 366 | 321 | Chunghwa | China(Taiwan) | Telecoms | / | / |
| 387 | 481 | LuzhouLaojiao | China | Spirits | / | / |
| 400 | 211 | DalianWanda | China | RealEstate | / | / |
| 401 | - | Harbin | China | Beers | / | / |
| 409 | - | ctrip.com | China | Tech | / | / |
| 410 | - | Mengniu | China | Food | / | / |
| 413 | - | CNBM | China | Engineering&Construction | / | / |
| 422 | 340 | CNOOC | China | Oil&Gas | / | / |
| 425 | - | GalaxyMacau | China(Macau) | Hotels | / | / |
| 437 | 468 | CathayLifeInsuranceCo | China(Taiwan) | Insurance | / | / |
| 453 | - | CFLD | China | RealEstate | / | / |
| 454 | 447 | ChinaSouthern | China | Airlines | / | / |
| 461 | 399 | CCCC | China | Engineering&Construction | / | / |
| 462 | 386 | FubonLife | China(Taiwan) | Insurance | / | / |
| 483 | - | iQiyi | China | Tech | / | / |
| 491 | 482 | ChinaEastern | China | Airlines | / | / |
| 499 | - | BankofBeijing | China | Banking | / | / |
